Friday, December 01, 2006

On the matte

Very exciting - the glossy has arrived. This is a brochure advertising a new service and it has had a gestation period as swift and carefree as a breech-born baby elephant. It has gone from a six page fold-out to a four page; the content has been revised more often than the source code for Outlook, and that was after the official editorial sign-off. But it's here and that's what counts.

Just one thing to lead to confusion has been that we constantly refer to it as "the glossy". In actual fact it is not gloss but the exact opposite, matte laminate, meaning it has a very appealing silky smooth moleskin feel. But we can't call it the mattie because that sounds silly, dunnit?

1 comment:

  1. Ha! I was wondering what on earth your blog was doing in our referrer logs....



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