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Once upon a time, and a mostly good time it was, I worked in a mostly pleasant building called Woodside - a former private home, converted to offices, perched high on a hill above Oxford amidst pleasant gardens and boasting its own pool, which you could even use on those occasions when the boss's PA remembered to get it chlorinated.

My former employer is long departed, I am even longer departed, but the place persists - amongst other things, apparently, as the Thames Business Advice Centre. Now, if you're trying to plug the virtues of an Oxford location, most people would probably emphasise the dreaming spires angle, unparalleled access to large wodges of our national history, thriving cultural scene etc.

Somehow, "only 2 minutes from the Hinksey roundabout on the A34" comes across as faint praise.